William Slessman

Baselayer was founded by William Slessman. Mr. Slessman has been an executive in the technology and data center industry for over 10 years and has had responsibility for meeting the technology and service level needs for hundreds of enterprise and government customers. Prior to joining BASELAYER, Mr. Slessman was President of IO Technology, a leading provider of colocation and cloud services. Prior to IO, William co-founded and was COO of Sterling Network Services, LLC, a leading enterprise co-location services provider (sold in July 2006). Mr. Slessman has assisted some of the largest, most technologically dependent and demanding companies in applying advanced technologies to their businesses, including Reed Elsevier, PricewaterhouseCoopers, LLP, Toyota Financial Services and Heller Financial. William earned a Bachelor of Science degree in Engineering and Applied Sciences from Arizona State University.

Parker Lapp
Chief Operating Officer

Parker Lapp serves as Chief Operating Officer at BASELAYER. In this role he is responsible for all of the administrative functions of the Company, consisting of Accounting and Finance; Human Resources; and Information Technology. Prior to BASELAYER, Parker was Chief of Staff at IO, having served that company from its inception in various roles covering Accounting and Finance; Human Resources; Global Corporate Development; Ecosystem; and Marketing. Prior to joining IO, Parker served as a senior executive in financial services, and also as a performance management consultant. Parker has an MBA with a concentration in Finance and Accounting from the University of Michigan Graduate School of Business Administration, and a BA in Economics from Michigan State University.

Marvin Rowell
VP Global Support &
Customer Service

Marvin Rowell serves as VP, Global Support and Service at BASELAYER. In this role he is responsible for support and service functions for both the BASELAYER RunSmart and BASELAYER Anywhere product lines. Prior to his current role at BASELAYER, Mr. Rowell was VP of Quality and Test for IO’s modular datacenter product lines. Marvin also served as the Operations Manager for IO responsible for over one million square feet of data center space and 50 megawatts of power infrastructure. Prior to joining IO, Mr. Rowell served as a Forman at Cannon and Wendt Electric managing teams on high profile jobs such as Stadiums, Resorts, Hospitals, and Data Centers. Mr. Rowell attended Gateway Community College where he studied electrical science. Marvin also completed the IBEW Apprenticeship Program to obtain a Journeyman Wire License.

Phil Petersen
VP, Automation Engineering & Product Development

Phil Petersen serves as VP of Automation at BASELAYER. He is responsible for the design and support of automated ANYWHERE data center modules and integrating critical infrastructure into the BASELAYER OS. Phil held the same position at IO from the first days of the ANYWHERE design. Prior to joining IO, Mr. Petersen served as Western Regional Technical Advisor at ABB and Bailey controls for 15 years and Power Plant Supervisor at the US Department of Energy’s Rocky Flats facility. Mr. Petersen graduated from the US Navy’s Nuclear Power Program and has 18 years of management and leadership roles in submarine operational, repair, and training facilities.